There’s a new power color dominating fall wardrobes—and no, it’s not black.This season, rich, warm shades of brown are taking center stage: think statement coats, soft knits, and the everyday handbags you’ll spot everywhere. Brown is officially the color of Fall 2025.
Today, we’re zeroing in on brown bags—because they’re having a major moment (and I’m willing to bet they’re here to stay). From sleek leather totes to ultra-luxe suede styles (extra on-trend this season) to croc-embossed stunners that exude polished sophistication, there are endless timeless options you’ll reach for day in and day out.
I’ve rounded up three standout picks—curated for every budget—that I know you’re going to obsess over.
#1 – Budget-Friendly: Madewell Essential Bucket Tote
If you’re craving the brown handbag trend without splurging, the Madewell Bucket Tote in Chocolate Raisin is your perfect starting point. Its rich, warm hue feels effortlessly elevated and seasonal, while the soft leather delivers a luxe look that belies its affordable price tag.
Roomy enough to fit all your daily essentials (no awkward overstuffing required) yet sleek enough to avoid bulk, its slim silhouette hugs the body—making it ideal for everyday wear, whether you’re rushing to work or running weekend errands.
I’ve had mine for over a year, and it’s cemented its spot as my ultimate grab-and-go bag: it’s a travel hero, an errand essential, and a lifesaver for busy teachers who want style and functionality in one.
This is the kind of bag you’ll reach for nonstop this fall and winter—a chic, practical way to lean into the season’s biggest trend without breaking the bank.
#2 – Mid-Priced: rag & bone Mercer Suede Hobo
If you’re after an everyday handbag that balances timelessness and trendiness, the rag & bone Mercer Hobo is a clear standout. Crafted from soft brown suede (one of fall’s biggest texture trends), it brings rich, tactile warmth to any outfit—while its relaxed hobo silhouette keeps things casual and endlessly wearable, never fussy.
I’m obsessed with the brass hardware paired with the suede: it adds just the right touch of polish without overcomplicating the design. And since it sits close to the body, it’s easy to carry all day long—sleek, not bulky, with enough room for your essentials (phone, wallet, lipstick, and then some).
This has quickly become one of my favorite bags of the season, and for good reason: it’s the kind of piece you’ll reach for on repeat, whether you’re headed to brunch with friends, the office, or running errands around town. Timeless enough to last for years, trendy enough to feel fresh this fall—total perfection.
#3 – Splurge: Toteme T-Lock Top Handle Bag
If you’re like me, the current state of luxury pricing might leave you feeling skeptical. Sunglasses north of $1,000? Handbags pushing (or exceeding) $5,000? Frankly, the numbers feel out of control—with Chanel, Dior, and Bottega pieces now creeping into five-figure territory, justifying that kind of investment comes with serious sticker shock.
That’s why I’ve been leaning into contemporary luxury labels that deliver exceptional quality at far more approachable price points—and Toteme is a standout. Their T-Lock Croc Embossed Leather Top Handle Bag offers the same level of high-end craftsmanship and sophisticated design as heritage houses, but without the astronomical markup. Structured, sleek, and beloved by fashion editors, it’s the epitome of understated luxury: the glossy croc embossing feels on-trend yet timeless, ensuring this is a bag you’ll reach for season after season, year after year.
It’s a true investment piece—one that feels worth the splurge, thanks to its lasting design and sensible (by luxury standards) price tag.